Post by account_disabled on Mar 4, 2024 22:11:31 GMT -5
The content particularly editorial content You want wider distribution of your content You have a high proportion of mobile traffic. If this is a good approach for you you can learn more about how to implement it here. Mobilefirst design of SERPs This third key area is around Google making desktop search look and feel more like mobile search. There are two major ways that this has happened . The cardstyle layout which makes the distribution of content easier on a variety of different screen sizes and types.
And the move to get rid of the sidebar ads on desktop search in favor of Greece Mobile Number List more ads at the top of the page on highly commercial searches Old Google desktop SERP New Google desktop SERP without sidebar ads What should we do about it Theres not a huge amount that can be done to address this trend headon. However its important to ensure that for these highly commercial SERPs you are taking account of the changing SERP layout in your tracking and reporting. In addition you may want to shift some of your focus towards building out your topoffunnel search strategy to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web search Google needs to find a way to integrate app content with the rest of the web or they risk becoming irrelevant. The walled garden effect from having apps on your phones home screen coupled with recent stats which show that around of users time on their mobile devices is spent on apps rather than on the mobile web means that apps present a very real threat to Google continuing to act as an intermediary between users and content discovery. The solution for app content in the web search results and this is what they are trying to do with their work around app indexation and app streaming. App indexation involves setting up your app so that the same
And the move to get rid of the sidebar ads on desktop search in favor of Greece Mobile Number List more ads at the top of the page on highly commercial searches Old Google desktop SERP New Google desktop SERP without sidebar ads What should we do about it Theres not a huge amount that can be done to address this trend headon. However its important to ensure that for these highly commercial SERPs you are taking account of the changing SERP layout in your tracking and reporting. In addition you may want to shift some of your focus towards building out your topoffunnel search strategy to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web search Google needs to find a way to integrate app content with the rest of the web or they risk becoming irrelevant. The walled garden effect from having apps on your phones home screen coupled with recent stats which show that around of users time on their mobile devices is spent on apps rather than on the mobile web means that apps present a very real threat to Google continuing to act as an intermediary between users and content discovery. The solution for app content in the web search results and this is what they are trying to do with their work around app indexation and app streaming. App indexation involves setting up your app so that the same